What method is highlighted as a primary way to keep the public informed on special issues?

Press releases serve as a crucial method for keeping the public informed about special issues. They are official statements and announcements issued by organizations to media outlets, providing important updates, information, or responses to current events. When a press release is disseminated, it is typically picked up by various news agencies, leading to broader media coverage. This ensures that information reaches a wide audience in a timely manner, making it ideal for communicating significant issues or developments effectively.

By utilizing press releases, organizations can control the messaging and ensure that the public receives accurate and relevant information directly related to their interests or concerns, promoting transparency and trust. This form of communication is particularly effective for breaking news or urgent announcements that require immediate attention from the public.