What must an individual avoid when performing valuation services outside of appraisal practice?

When performing valuation services outside of appraisal practice, it is crucial for an individual to avoid misleading the client. This is because integrity and transparency are foundational principles in any professional valuation or appraisal service. Misleading a client can take many forms, such as providing false information, exaggerating the situation, or failing to disclose critical aspects that could affect the valuation outcome. Such actions can harm the relationship with the client and damage the individual's professional reputation.

In the context of valuation services, ensuring that clients receive accurate and truthful information allows them to make well-informed decisions. When clients are misled, they could face financial losses or other negative consequences due to a misunderstanding of the value or condition of the property. Therefore, maintaining honesty and clarity is essential for ethical practice in valuation services.