When using data from personal interviews in sales, what is a key benefit?

Using data from personal interviews in sales offers a key benefit of increased accuracy of information. This accuracy stems from the interactive nature of personal interviews, which allows the interviewer to clarify questions, probe for more detailed responses, and ensure that the information is correctly understood. Unlike surveys or questionnaires, where responses may be more limited or misinterpreted, personal interviews provide a platform for more nuanced discussions that can capture subtle insights and specific details.

Additionally, the interviewer has the ability to gauge non-verbal cues and clarify ambiguities in real-time, further enhancing the quality and trustworthiness of the information collected. This method is particularly effective for gathering qualitative data, as it fosters a connection that can lead to more honest and thorough responses from the interviewee.

While other aspects like time, cost, and standardization can also be relevant in the context of data collection, they do not inherently contribute to the reliability and depth of the information gathered as effectively as the accuracy obtained from personal interviews.